Why Do You Dress Like That? is a book advertisement developed for a Multimedia Publishing course. The project examines the historical function of clothing, translating research-driven insights into a visually structured narrative aligned with academic and publishing standards.

The advertisement leverages curated free assets to support accessibility and ethical sourcing. Visual hierarchy, layout discipline, and typographic balance were applied to clearly communicate historical context while maintaining reader engagement and editorial coherence. Grounded in research, the project balances educational intent with creative execution. It demonstrates an ability to synthesize historical analysis and visual communication, resulting in a publication-ready promotional piece that is both informative and visually compelling.